First Look Inside NoHo’s 40 Bleecker wants to give you a first look inside the 40 Bleecker lobby which is currently under-construction in New York City’s NoHo neighborhood.

The building’s interior designer happens to be Ryan Korban and he ain’t just an interior designer. No, the AD (Architectural Digest) named him as a top designer for the 2nd year in a row. He is best-known for his original over-the-top designs for Balenciaga’s flagship stores in New York, Dallas and Madrid and celebrities like Kanye West, James Franco and Alexander Wang. And you could have read about him in the VogueWHarper’s Bazaar, Architectural Digest, the Wall Street Journal, and the New York Times.

It happens to be that the landscape architect of 40 Bleecker is Edmund Hollander and he also has made the AD 100 list which means there are two AD100 designers working on the building. It is pretty much for sure that it is the only building in NYC having that.

the 40 Bleecker Lobby
The 40 Bleecker Lobby designed by Ryan Korban

The 40 Bleecker project has 12 stories and will launch sales early next year and the photo reveals the way Ryan customizes and the way he uses materials and you might say the words abundance and richness describe it best. You see two marble couches designed by Ryan at the entryway in a symmetric arrangement, separated by a slab coffee table of rough-hewn French limestone also designed by Ryan. And just look at the amazing suede walls, the terrazzo book-matched floors and that incredible black marble and mirrored fireplace and you can really see the beauty and the genius of Ryan’s designs.

Must be awesome to own a luxury residence here.


Editor: Ton Peelen




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Ton Peelen is a writing editor of and He also is an emerging painter of colorful portraits.